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Video carousels are not the only recent change to come to the SERP. You may have noticed that many of your search queries are already answered by Google before you visit any page at all. You might see short lists, paragraphs, or tables at the top of the search in a box, which Google calls a Featured Snippet. This information is extracted from somewhere in the SERP, usually (but not always) from the first or second result. SEO experts consider this “SERP spot zero” since it appears before even the number one result. Results in SERP spot zero get more clicks than the top spot, which means earning this spot can improve your Google rank dramatically.

• However, the ways that Google and other search engines use keywords to construct a SERP is changing rapidly.
• What this means is that improving ranking is an ongoing process and requires patience and consistency.
• Simply book a call with us and we can help you decide what keywords to use.
• Some tools we recommend are Google Search Console, Semrush, Google PageSpeed Insights, and ScreamingFrog.
• A keyword with a healthy CPC may be one worth incorporating into your site.

But as easy as they are, they can have a significant impact on your search engine rankings – whether it’s directly or indirectly. So use these tips to get the most out of your SEO efforts and improve Google rankings. That’s why it’s crucial to keep a close eye on the competition and one up all of their strategies to improve Google rankings. This includes monitoring the keywords that they rank for, and re-engineering your own content to challenge them. So you’ll need to create better, more informative content than your competitors using the same keywords they’re using. Catering to these voice searchers will give you more visibility in voice search results and drive traffic to your site.

Claim (or Create) Your Profile

And, you can only expect visitors to do that if you post high-quality content regularly. If your keywords rank at or near the top of Google’s search results, boundless traffic will follow. Conversely, a lack of visibility in the SERPs will leave your site struggling to attract organic traffic, regardless of its quality. It’s important that you continue monitoring this report because keywords can increase or decrease in rank based on several factors.

How Google’s Ranking System Work?

This helps you strategically link to pages with the highest potential to increase your visibility and ranking, as you align your internal linking efforts with performance insights. Before writing, identify the best keywords, those that align with your audience’s search queries. This includes primary keywords and long-tail variations, which are often less competitive but highly specific, helping you attract qualified traffic. Similarweb’s Keyword Generator can help you assess search intent effectively. Its Intent metric provides insights into what users are looking for when they search for a particular keyword, allowing you to refine your content strategy accordingly.

For example, it’ll check your focus keyword (target keyword) use. You’ll need to come up with at least 1 way your page will be better than those ranking at the top. And if you want to dislodge the current top pages, you’ll need to create something better. To avoid disappointment, and make progress, choose keywords that are easy to rank for. Backlinks (links from other sites to yours) are another significant factor. In Google’s eyes, backlinks indicate that others value your content.

Pages with high-quality content that answer user search queries should be rewarded with higher ranking positions. You’ve now learned valuable strategies to improve your website’s ranking on Google. By prioritizing user experience, mobile optimization, and local SEO, you can significantly boost your site’s visibility and drive organic traffic. Additionally, regularly updating your content and analyzing performance with tools like Google Analytics and Google Search Console ensures your efforts remain effective and relevant. By implementing these strategies, you can achieve higher Google rankings and establish a stronger online presence.

So scroll through the list to find relevant terms that you can incorporate into your content strategy. You’ll be presented with a list of keyword suggestions based on your seed keyword. Like search volume, keyword difficulty (KD), and competitive density (Com.).

Getting a sense of what other BHS Links companies pay for keywords in their advertisements can demonstrate value. A keyword with a healthy CPC may be one worth incorporating into your site. Keep in mind it takes some trial and error before you get the right mix of keywords.

You may call it ignoring the Google, but we all know that the Google bot doesn’t ignore anchored dofollow or nofollow backlinks to calculate your PageRank. Connect with him on LinkedIn or through the BruceClay.com website. Not all users and search engines can parse text in an image, and translation apps can’t read it. So it’s better that your navigation, headings, and other important words you want indexed be on-page text.