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The more websites linking to your site, the more traffic you’ll get. To match your content to search intent, you first need to determine the intent behind the keywords you’re targeting. This involves analyzing the search results for those keywords and understanding what type of content is currently ranking. You can try every single one of them – from building links to creating quality content or optimizing user experience. Plus, we’ve provided links to Google’s guidelines and documentation to ease the process for you. On-page SEO optimizes individual web pages to improve search engine rankings and attract more organic traffic.

Here’s how you can set up a basic ranking system in Google Sheets. This is what Moz does with their Whiteboard Friday videos, and some of them get lots of traffic from Google. If you’re not using WordPress, watch this video and read the schema.org VideoObject documentation to learn how to add this manually.

Being recognized as a brand to site visitors is a quality that highly successful sites tend to have. It’s not that cultivating a brand is a ranking factor, but rather that cultivating site users leads to stronger search signals. It can also be worthwhile to turn your blog posts into scripts for YouTube videos. Once the article is written, BHS Links adapting it doesn’t require a lot of work.

Choosing the Right Keywords

To improve your bounce rate (in other words lower it), make sure that all the most important information appears above the fold. Website visitors shouldn’t have to scroll down to find the information that they need. You can also add a table of contents to your blog posts so that visitors can go directly to the section that’s relevant to their query. Plus, to make your content overall easier to read, it’s important that you add visual elements like photos, videos, and infographics.

Relevant, high-quality content

First, make sure that your keyword is toward the beginning of your title tag. So if you want to rank higher in Google in 2025 and beyond, you’ll love this new guide. This kind of result instantly improves any company’s CTR among their peers and brings a bunch of fresh clicks. Google Maps Ads is not an organic way of promotion, however, you can still use it as a means of traffic acquisition. Keep in mind that the Google Maps API is not free for heavy usage. Still, adding Google Maps on your About and Contact pages (or whatever couple of pages you need) is absolutely viable.

Metadata optimization on Google Play is implementing the right keywords in the store listing to ensure the app is properly indexed and ranked. It also involves creative optimization of all visual assets, like the app icon, screenshots, and video, with the intention of increasing the number of downloads. Responsive themes can greatly improve user experience and keep visitors on your site longer. Since Google looks at time-on-page as a marker of a site’s value, having a site that’s easy to navigate and read can improve rankings. In turn, improved rankings and better usability result in repeat visitors and increase conversions.

When adding products and services, include the name, description, and price (if applicable). The full description will show up once a searcher clicks on the product. Also, Google may link to your products from your category section. For a deeper dive into this optimization strategy, check out this post on how to get more Google reviews. Without a clear understanding of how your SEO strategies are performing, you’re essentially flying blind.

However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business. Video content is showing up more and more on the SERP, and in some cases, it is the only opportunity you have to rank higher for a topic. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image. The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results.

• If you’re ready to take your ranking skills to the next level, consider exploring Google Sheets add-ons and scripts.
• Many SEOs understand that freshness is a ranking signal, but they mistakenly believe that it only applies to the content itself.
• Perhaps not surprisingly, we discovered that pages with the highest number of total backlinks tended to rank best in Google.
• These are the words or phrases people enter into search engines.
• In such a way, Google started testing security aspects as a part of ranking factors in 2014.
• If an asset isn’t ranking, re-optimize it for relevance, search intent, engagement, and readability.

Ad Rank is calculated every time a user does a search and is recalculated for different positions on the search results page. Google News aims to promote original journalism and expose users to diverse perspectives. It doesn’t accept payments to expedite or improve a site’s search appearance or ranking. Participation in an advertising program like AdSense has no effect on ranking of your site in Google News, or on any other Google search engine. There’s a lot of information to provide, so here are some guidelines for prioritizing. Off-site engagement aims to boost the value of your content by the practice of earning links from other authoritative websites.